WorkAboutResume

Contact

New York, NY
sntimko28@gmail.com
sophia-timko.io

Education

Carnegie Mellon University
Master's in Human-Computer Interaction
August 2022
Cornell University
B.S. in Design & Environmental Analysis
May 2017
An interdisciplinary human-centered design research program combining human factors, strategy, and psychology

Skills

UX Research
User interviews, focus groups, ethnography, survey design & analysis, field observations, client data analysis, user journey mapping, persona development, storyboarding, usability testing, A/B testing
Design Strategy
Product-market fit, CX strategy, customer segmentation, service blueprint, business model canvas, value proposition definition, storytelling, competitive analysis, service design, brand audit
Tools
Adobe Creative Suite, AfterEffects
Figma, Miro, Recollective, Dovetail
Excel, Qualtrics, SQL, Tableau
HTML, CSS, Python & R (Essentials)
Design
Information architecture, site mapping, wireframing, prototyping, human factors, visual layout

Experience

Disney Streaming, UX Researcher
September 2022 - Present
  • Conduct strategic, mixed methods research focused on growth & monetization to shape product design strategy for Disney's Streaming platforms (Disney+, Hulu, Star+, ESPN+)
  • Led multiple end-to-end global research programs for strategic growth initiatives to shape product strategy expected to unlock ~$XXX million in incremental operating income over the next 3 years
  • Acted as the primary UXR contact and subject matter expert for 60+ cross-functional stakeholders including SVPs and directors
  • Conducted multi-device in-person usability testing for 5 features leveraging machine learning anticipated to touch ~XX million users across Disney+ and Hulu
  • Facilitated a service blueprinting workshop with 43 stakeholders to identify back- and front-end solutions for a monetization feature
Runyon Design, Design Researcher & Strategist
March 2020 - August 2022
  • Performed generative research for a fortune 500 company to conduct 45+ user and stakeholder interviews, 12+ usability tests, and an attitudinal survey to capture the voice of the customer and shape a B2B digital experience
  • Led design research for a global FinTech startup to inform growth strategy and business design opportunities aiming to increase their North American customer base.
Knotel, Design Researcher Manager, Digital Product
November 2019 - March 2020
  • Worked as the sole design researcher at a startup to scope, manage, and conduct qualitative research guiding the strategy and product roadmap
Gensler, Design Strategist
August 2017 - November 2019
  • Conducted and synthesized qualitative and quantitative research to gain insight into the workstyles of ~2,500 employees and inform the design of 625k square foot corporate campus for Verizon
  • Researched and authored a white paper exploring how 5G will impact the future of work through mixed reality meetings and predictive workplaces using IoT

Projects

Carnegie Mellon University, CoALA Lab, UX Researcher
August 2021 - Present
  • Study human-AI collaboration for engineers using 3D design software by moderating 15+ think aloud sessions and synthesizing qualitative insights about mental models when designing with AI assistance
United Healthcare, Optum (CMU Capstone Project), UX Research Lead
January 2022 - Present
  • Scope a 4-month research plan, facilitate 12+ physician interviews and 3+ contextual inquiries, analyze 100+ quantitative data points about tasks, and crafting a journey map identifying pain points
  • Synthesize research into 10 insights related to cognitive load, ideated solutions alongside stakeholders, and tested early 8 UX concepts with physicians
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